December 6th at noon, 2025, Whiskey & Woof will proudly be part of the reopening of the newly designed store of Kiehl's at 223 Mulberry Street, NYC. The first in the US market, the Locally Made intiative will feature three scents including the debut of the new No. 26 Nolita. The scented candle version will only be available in store at Kiehl's while the promotion is running. The other two scents are No. 2 Elle, which was reformulated this year to be a red rose and leather scent, and No. 17 Private Reserve - a cashmere musk and whiskey scent that stays on the mind the way you do. RSVPS are filling up for the opening weekend festivities:https://tinyurl.com/whiskeyandwoof Looking forward...
I launched Whiskey & Woof on August 30th, 2019—six months before the pandemic reshaped everything. I had a business plan and a clear sense of the brand, but sticking to that plan became its own challenge once demand spiked. In the beginning I experimented with wax colors and formats; today, those variations live only in custom orders.
Now let’s talk blackout strategy.Yes, candles can light a room. Will they replace your overhead LEDs? No. Will they keep you from stepping on your dog or knocking over your emotional support La Croix? Yes.
Pro tips for lighting your lair:
Use multiple candles in different corners to spread the glow.
Choose reflective surfaces—place your candle near a mirror or light wall.
Don’t cluster them like you’re summoning spirits. Spread that light like you spread gossip: strategically.
Recently, funding was cut for The Trevor Project—one of the few national resources supporting LGBTQ+ youth in crisis.
For the rest of Pride, 5% of every Equality Candle sold will go to The Trevor Project.
I’m not a corporation with a rainbow rebrand and a feel-good post. I’m a small business. A scrappy one. I’m navigating supply chain roulette, unpredictable tariffs, and a market obsessed with playing it safe. But I still believe in choosing where my dollars go—and who they help.
This is one of those choices.
