Now let’s talk blackout strategy.Yes, candles can light a room. Will they replace your overhead LEDs? No. Will they keep you from stepping on your dog or knocking over your emotional support La Croix? Yes.
Pro tips for lighting your lair:
Use multiple candles in different corners to spread the glow.
Choose reflective surfaces—place your candle near a mirror or light wall.
Don’t cluster them like you’re summoning spirits. Spread that light like you spread gossip: strategically.
Recently, funding was cut for The Trevor Project—one of the few national resources supporting LGBTQ+ youth in crisis.
For the rest of Pride, 5% of every Equality Candle sold will go to The Trevor Project.
I’m not a corporation with a rainbow rebrand and a feel-good post. I’m a small business. A scrappy one. I’m navigating supply chain roulette, unpredictable tariffs, and a market obsessed with playing it safe. But I still believe in choosing where my dollars go—and who they help.
This is one of those choices.
Once upon a wick, scented candles were more ritual than retail. Think sacred smoke in ancient temples. Funerary offerings. Mood lighting for your Roman bathhouse. But let’s fast-forward to the era that really set the stage for what we burn today: the 1980s.
Once a candle’s been burned, the game changes. The inside of the vessel is coated in soot, fragrance residue, and microscopic debris—even if it looks clean.
Refilling into that environment is like pouring fresh wine into a dirty glass. It affects burn quality, scent throw, and stability. You're basically asking a premium wax and fragrance formula to perform in compromised conditions. We don’t do that. Our standards—and your experience—deserve better.
FAQ: What is your scent storytelling process? A: I begin with the story and the inspiration. For instance with No. 2 Elle, the scent represented Elle, the inspiration for the brand's, love of flowers and the beach. I had a series of photos and videos on the beach in Southampton with my Mum, who passed exactly a month after Elle. My Mum also loved her garden and flowers. She spent many hours happily there. I thought about the scents associated with that memory - the salt air, the ocean water, lingering scents from ocean creatures as well as how to get to that beach - passing large homes with rose bushes. Thus the scent started to take shape. This year,...
