The Storyteller Approach

Since launching, consumers have had quite the spectrum of reactions. There are the instant converts who approach our collection with credit cards drawn, ready to claim everything before even experiencing a single note. Some visitors humorously request a whiskey pour to accompany their candle shopping. Others raise eyebrows, wondering if our scents somehow capture the essence of wet fur or tennis balls. Their confusion is understandable—until they experience the story.

As someone who's crafted narratives across mediums—from literary book reviews to steamy romance, corporate manifestos to celebrity websites, global brand voices to viral social campaigns—I approach fragrance construction with a storyteller's perspective. Each scent unfolds as a three-act play: the top notes make their dramatic entrance, capturing attention with brilliant but fleeting presence before gracefully exiting stage left. The heart notes carry the narrative weight, reliable characters who command the middle section, delivering substance and development before making a tactful departure just before conclusion. Then arrive those magnificent base notes—the profound, weighty presences who may enter late but ultimately tie every story thread together, lingering in memory long after the curtain falls.

When creating dog-inspired fragrances, I'm not bottling eau de canine—I'm capturing crystallized moments of the relationship. Take No. 2 Elle, which doesn't smell like a dog, but rather translates a perfect morning: passing rose bushes as you follow delicate paw prints pressed into wet sand, ocean spray providing percussion on one side, until you spot that magnificent piece of sun-bleached driftwood where your companion waits, smiling with unmistakable joy. It's not about how dogs smell—it's about how they make us feel and the worlds they open for us when we follow their lead.

Wishing you good smells, 
Coco